Understanding Bontro plans
What each plan includes and costs.
Bontro has three plans:
Starter (Free) - Up to 35 bookings per month - Email notifications (confirmations, reminders, cancellations) - Calendar sync (.ics downloads + Google Calendar links) - Reschedule proposals - Payments and deposits via Stripe - Directory listing on Bontro search
Growth ($19/month) - Everything in Starter - Unlimited bookings - Unlimited services - 50 SMS/month (buy packs or pay overage for more) - Add 1 staff member for +$10/mo (optional add-on) - Deposits and payment links - Respond to and moderate client reviews - Toggle "Powered by Bontro" badge - Advanced analytics - Promotions (Spotlight, Featured, Boost) - Broadcast email blasts to your client list - Custom cancellation policy with late fee - Gift cards (sell gift cards clients can redeem when booking) - Service packages (sell multi-session bundles clients can use across bookings)
Business ($49/month) - Everything in Growth - Up to 5 staff members included (+$10/mo per extra staff beyond 5) - Individual staff calendars with roles (Owner, Manager, Staff) - Per-staff availability scheduling - 300 SMS/month included - Walk-in Kiosk for front desk check-in - Full white-label (remove all Bontro branding) - Custom email display name (your business name instead of "Bontro" on outgoing emails) - Custom subdomain (your-slug.bontro.co)
Annual billing saves ~17%: - Growth: $190/year ($15.83/mo) - Business: $490/year (~$41/mo)
No marketplace commissions. Ever. Pass-through Stripe processing fees only (2.9% + 30c).
SMS add-ons (Growth and Business): - SMS Pack: 100 messages for $1.50 ($0.015/SMS). Buy in Settings → Notifications. - Overage: $0.02/SMS after your monthly quota is used